Holiday Inn Express, Jingshan
IHG Group have nominated 5 interior consultants for ‘Best ID Consultant of the Year’ & TID won with the design for Holiday Inn Express at Jingshan, Shanghai, China. This marks their 1st award in Eastern China.
IHG Group Creative Direction:
Holiday Inn Express hotels are open, positive and dynamic. Spaces are laid out with linear progression and natural ‘flow through’, which encourages guest interaction.
A bold expression of the brand. Water is the inspiration for revitalising blues with transparency and depth. Brightly coloured accent pieces create a graphic statement and ‘spirit of not’ contrasted by clean fresh white.